Founding Partnerships

An Independent Place in Football

World Football Award is developing an independent media and recognition property around football performance, supporter perspectives and public participation.

FOUNDING PARTNERSHIP CONVERSATIONS

Discuss a Partnership Preview the Voting Format

The opportunity

Help shape the founding stage.

WFA brings published football coverage and a developed voting system into one independent property. We are exploring founding relationships with brands that see value in supporting a new voice in football.

The Game is available now. The award show and gala is announced for July 2027 in Las Vegas, with program and rules publication in December 2026 and public voting scheduled for June 10–24, 2027. Voting is currently closed; the exact gala date and venue will follow.

A partnership would support defined activity on WFA’s own channels. Scope, timing, fees and reporting are agreed individually before activation.

Partnership formats

Choose the right role.

Each format is a starting point for a scoped proposal.

Founding Partner

Founding recognition on an agreed partner page and selected WFA launch communications, with a defined term and placement schedule.

Editorial Series Partner

Support a defined football series on The Game, with clearly labeled sponsorship, agreed distribution and publication reporting.

Participation Partner

Support the future public voting campaign through agreed WFA placements and supporter communications, subject to the program’s launch.

Strategic Partner

A broader relationship combining agreed editorial support, founding recognition and future program activity, with milestones set in the proposal.

What can be reviewed now

A platform you can explore.

Read The Game for the editorial experience, preview the voting format and review the founding program.

The voting format supports separate men’s and women’s tracks, category selection, candidate search, People’s XI selection, email confirmation and private vote records. The interactive preview does not submit or count votes.

Current audience figures and available placements can be reviewed during partnership discussions. Proposals will distinguish existing activity from future launch commitments; audience size, impressions and participation are not guaranteed.

Commercial support. Editorial responsibility.

Partner relationships do not determine candidate eligibility, editorial conclusions, votes or award outcomes. Sponsored material will be identified.

Proposals cover WFA-controlled rights and placements. They do not include FIFA affiliation, competition rights, player endorsements or access to individual voter information.

Any exclusivity, category association or future award presentation role must be explicitly agreed as part of the final scope.